Ascent Dealer Services Publishes Free F&I Glossary and Planning Guides to Help Dealers Review Their F&I Menus and Training

Nov 10, 2026

-- Alton, Illinois F&I agency gives dealer principals, general managers and F&I managers a shared vocabulary as dealerships plan their F&I line-up and training for the coming year

Ascent Dealer Services, an F&I agency based in Alton, Illinois, has published a free F&I glossary that gives dealership teams plain definitions of 23 finance and insurance terms, from PVR, product penetration and menu selling to no-chargeback GAP, dealership reinsurance, DOWC and NCFC structures.

The glossary, published on October 15, 2026, sits alongside two guides by President and CEO Adam Marburger, published on September 8, 2026. The resources are written for dealer principals, general managers and F&I managers at automotive, truck and bus, RV, marine and powersports dealerships.

Many dealerships set their F&I product line-up, menu and training plans for the coming year in the fourth quarter, which is when these resources are most useful.

“Most of the dealers we sit down with already know something in F&I isn’t working, they just don’t have an easy way to pin down what,” said Adam Marburger, President and CEO of Ascent Dealer Services. “We wrote these so a principal and an F&I manager can use the same words, look at their menu one product at a time, and ask a training provider the right questions before they spend another dollar.”

Judging the Menu One Product at a Time

The guide How to build an F&I product menu that performs walks dealers through judging each product on its own rather than reviewing the menu as a group.

Choosing Training by Results

The guide How to choose an online F&I training program helps dealers choose an online F&I manager training program by the results it produces rather than the certificate it hands out.

Together, the resources give dealers and their F&I teams a shared vocabulary and a practical way to check whether their product menu and their training spend are working, before they sign on with a new provider or renew a program. New F&I managers can also use the glossary to get up to speed on the terms they will hear on day one. The glossary’s definitions are general industry definitions, and program details vary by provider and contract.

Dealers who want to talk through their own F&I menu can schedule an F&I discovery call with Ascent Dealer Services.

About Ascent Dealer Services

Ascent Dealer Services is an F&I agency serving dealerships across the United States with finance and insurance products, coaching, and reinsurance support. Its product set includes vehicle service contracts, GAP insurance, appearance protection, diminished value, key replacement, tire and wheel protection, the Repaired Forever lifetime parts warranty program, and bundled protection plans. The team is made up of former dealers and retail professionals, led by President and CEO Adam Marburger, and supports automotive, truck and bus, RV, marine, and powersports dealers.

What does the Ascent Dealer Services F&I glossary cover?

The Ascent Dealer Services F&I glossary gives plain definitions of 23 finance and insurance terms, including PVR, product penetration, menu selling, no-chargeback GAP, dealership reinsurance, DOWC and NCFC structures. The definitions are general industry definitions, and program details vary by provider and contract.

How does Ascent Dealer Services recommend reviewing an F&I product menu?

In his guide, Ascent Dealer Services President and CEO Adam Marburger recommends judging each F&I product on its own rather than reviewing the menu as a group.

How should a dealership choose an online F&I manager training program?

According to Ascent Dealer Services’ guide, a dealership should choose an online F&I manager training program by the results it produces rather than the certificate it hands out.

Who are Ascent Dealer Services’ F&I resources written for?

The glossary and guides are written for dealer principals, general managers and F&I managers at automotive, truck and bus, RV, marine and powersports dealerships.

Media Contact

Company: Ascent Dealer Services

Contact: Adam Marburger, President and CEO

Phone: (618) 979-9483

Address: 111 E 4th St, Suite 407, Alton, IL 62002

Website: https://www.ascentdealerservices.com


111 E 4th St, Suite 407
Alton
IL
United States
(618) 979-9483

https://www.ascentdealerservices.com

Release ID: 89209097

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